Promoting your WDAA recognized show is key to increasing participation and visibility among WDAA members. Here’s how:
1. Leverage the WDAA Calendar
- WDAA Event Calendar: Once your show is approved for WDAA recognition, it will automatically be published on the official WDAA recognized shows calendar. Members regularly check this calendar when planning their competition schedules, so ensure your show details are accurate and up to date.
2. Promote on Your Platforms
- Website: Publish your show information, including dates, location, and prize list, on your website to provide a central hub for details.
- Social Media: Share posts on your social media pages and in relevant groups. Include eye-catching graphics, show highlights, and reminders to boost engagement.
- Email Blasts: Send email updates to previous competitors and local Western Dressage communities to inform them about your event.
3. Collaborate with Affiliates and Clubs
- Reach out to local WDAA affiliates or Western Dressage clubs to share your event details through their newsletters, websites, or social media channels. This helps you target active competitors in your area.
4. Highlight WDAA Recognition
- Use your WDAA recognition status as a key selling point. Promote the fact that your show’s results count toward popular WDAA programs like WHLPAP and YEHP.
- Include the WDAA show recognition logo in all promotional materials to signal your event’s alignment with WDAA standards.
5. Maximize Early Promotion
- Submitting your show for WDAA recognition early allows you to start promoting sooner. Early visibility ensures members can include your show in their competition plans.
Promoting your WDAA recognized show through these strategies will help you attract more exhibitors and highlight your show’s compliance with WDAA standards.
